Dreaming of Simplicity

Kraft is one of those brands that you just think of as family friendly. Recently my children and I saw a commercial that made us think differently. If you watch tv have you caught their commercials promoting a contest to win a trip to see the Cheetah Girls in concert? In this commercial they show clips of the Cheetah Girls, in one of them one of the "girls" is wearing what I can only describe as a fancy loin cloth. It is disgusting. As far as I know the Cheetah Girls is some Disney creation gone wrong. It is supposed to be a group of teenaged girls but from what I have seen they dress more like a group of "ladies of the night". I can not believe this is the image that Kraft wants to project to the public. My children urged me to write to them and let them know how we all felt about their commercial. It is a sad commentary that 7,9, and 11 year olds, the target audience for this marketing ploy are disgusted by it! Here is the nasty gram I sent Kraft

 I am writing to you in reguards to your Kraft Macaroni and Cheese commercials promoting a contest featuring the Cheetah Girls. I am very disapointed that Kraft, a trusted brand name would use the footage that was used in that commercial. Your macaroni and cheese dinners are cleary marketed to children and I was terribly disgusted by your choice to promote the Cheetah Girls in a contest geared toward children. The footage shown of those "girls" was to be frank filthy, one girl's bottom half appeared to be only covered by something resembling a fancy loin cloth! Does Kraft really want to promote it's self this way using scantly clad supposedly teen aged girls to peddle it's products? My older children who are 7,9 and 11 recognized the fact that these young ladies were not clothed very well and that this was not an appropriate thing for kids. My daughter is actually the one who pushed me to write this email when I mentioned that I was also bothered by the Cheetah Girl's lack of clothing in your commercial. Although I enjoy your brand for the durtation of this promotion and maybe beyond that I will be choosing not to purchase your products and will be spreading the word to other mothers who share my same views on modesty in dress and behavior for young women. I sure hope your next advertising promotion will be a more family friendly one that fits with Krafts formerly clean cut image. Until this promotion ends or possibly longer, I will not be purchasing Kraft products and I plan to share this with other mothers who are concerned about innapropriate marketing to children.